REAL ESTATE EXPO--2010 REAL ESTATE EXPO--2010

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• REAL ESTATE EXPO--2010
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  STRATEGIC PLAN
 
Strategic Plan Goals
Strategic Plan Overview
Improve Broker involvement
Develop a leadership development program
Improve communications to our REALTOR® and Affiliate members
Strengthen the image of the Association and our members within the community
Increase participation in RPAC, expand our Calls for Actions (CFAs) and strengthen our legislative and political involvement.
Develop a Commercial Division
Reevaluate and strengthen our financial goals
Plan for office and staffing needs
Establish a "Past Presidents Advisory Committee"

Increase participation in RPAC, expand our Calls for Actions (CFAs) and strengthen our legislative and political involvement.

Strategy A: Use the Director visits to educate members regarding the importance of RPAC by communicating the successes achieved.

Strategy B: Focus the RPAC campaign on issues and successful initiatives rather than just giving money.

Strategy C: Ask SCARPAC to create a brochure containing talking points that prove the value of RPAC. Post this information on the website.

Strategy D: Make a point of explaining RPAC each time it is mentioned.

Strategy E: Utilize the "Get Active" system when local issues arise and educate members regarding the existence of the system.

Strategy F: Establish a goal of signing up 80% of our offices to the "Broker Involvement" program.

Strategy G: Encourage and support members running for public office.

Strategy H: Continue to monitor local regulatory meeting agendas and assign members of the Government Affairs Committee to attend key local governmental meetings where issues impacting real estate are being discussed.

Strategy I: Use our offices to strengthen voter registration efforts both within the membership and within our client base.

Strategy J: When data becomes available, create an inter-office competition based upon office fundraising and CFA response percentages.

Strategy K: Establish a goal to increase the percentage of top producers contributing to RPAC.
 

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St. Charles County Association of REALTORS® • 110 Point West Blvd. St. Charles, MO 63301 • ph: 636.946.4022 • email
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