Social media can be a great tool to broadcast your latest blog posts, listings and other information. Experts say, however, that many business people make the mistake of using a one-size-fits-all approach to social media. According to the experts, different social media platforms serve different audiences, and you don’t need to be on every single platform to be successful. In fact, you should probably focus your efforts on one or two platforms and go deep on them rather than spreading your information across all the platforms.