GOAL 1.1: Communications-Internal: Have in place a new website with mobile capabilities by 6/30/14.
| Strategies | Assigned to | Timelines | Cost |
|---|---|---|---|
| Appoint a task force to develop an RFP for new website | President | 9/1/13 – 9/30/13 | None |
| Distribute RFP to likely website vendors | Task Force | 10/1/13 – 10/31/13 | None |
| Review all proposals and make recommendations to Finance Committee and BOD | Task Force | 11/1/13 – 11/14/13 | None |
| BOD approval | BOD | 11/20/13 | None |
| Contract completed | Web co. | 6/30/14 | TBD |
Goal 1.2: Communications-Internal: Increased member “open rate” of Association news update to 35 percent by 12/31/14.
| Review alternative systems for distribution of broadcast emails (including Mail Chimp) | Staff | 10/1/13 – 10/31/13 | TBD |
| Review the medium, content and time of delivery | Work Grp. & Staff | 10/1/13 – 12/31/13 | None |
| Adapt AEP criteria to meet above criteria. |
Goal 1.3: Communications-Internal: Continue to use MARIS news feed for hot and topical issues.
| Staff to provide and review | Staff | Ongoing | None |
Goal 1.4: Communications-External: Have in place a public side of the website by 6/30/14.
| See above internal communication goal 1.1 | Staff | TBD | |
| Publish housing stats by 15th of month on both private and public sites | PR Forum & Staff | Ongoing | None |
| Distribute Journal article weekly to media | President & Staff | Ongoing | None |
Goal 1.5: Communications-Internal/External: Continue to communicate to members and the public utilizing social media, including FB, Twitter, YouTube, Flicker, Instagram and Linked In.
| Staff to provide and review | Staff | Ongoing | None |