Goal 2.1: Have in place a value proposition of the Association clearly delineating the value of all programs of SCCAR by 10/1/13.
| Strategies | Assigned to | Timelines | Cost |
|---|---|---|---|
| Working group already in place to develop a value proposition. | Working group | 9/15/13 | None |
Goal 2.2: Have every member understand the value proposition.
| Distribute to all members (including former and potential members) electronically multiple times, including website, newsletter, email, social media, video, and paper distribution at events, sales meetings and classes/orientation. | Staff | 10/1/13 & ongoing |
Goal 2.3: Have a value proposition for Affiliates in place by 10/1/13.
| Prepare the value proposition for affiliates. | Affiliate leadership & working grp. | 9/15/13 & ongoing |