Goal 2.1: Have in place a value proposition of the Association clearly delineating the value of all programs of SCCAR by 10/1/13.
|Working group already in place to develop a value proposition.||Working group||9/15/13||None|
Goal 2.2: Have every member understand the value proposition.
|Distribute to all members (including former and potential members) electronically multiple times, including website, newsletter, email, social media, video, and paper distribution at events, sales meetings and classes/orientation.||Staff||10/1/13 & ongoing|
Goal 2.3: Have a value proposition for Affiliates in place by 10/1/13.
|Prepare the value proposition for affiliates.||Affiliate leadership & working grp.||9/15/13 & ongoing|