“A coach is someone who tells you what you don’t want to hear, who has you see what you don’t want to see, so you can be who you have always known you could be.”
– Coach Tom Landry, Dallas Cowboys
Are you a manager who sometimes feels more like a coach than a manager? You’re not alone. There’s a trend toward manager as coach in today’s brokerage. If you want to increase your sales associate’s productivity, improve their lives, and create value as their manager, these 10 gifts of coaching may help you.