The rewards are great – but so are the risks. Develop a policy before you post!
Social media is great. In just a few years it has completely changed the way that we communicate, interact, keep in touch with friends and connect with new ones. Social media is great in business and in real estate. It provides easy exposure, increases your reach and audience, offers a source of referrals and it is free! But social media is tricky. It is social – meaning that you should use it to be social – meet people, connect, share who you are. And it is a form of media – meaning that it should be used and approached as any other media tool. So how do you balance the two?