When mulling over your options, pick products that help you keep track of clients and documents but don’t distract you from building relationships. Most technology is “something that you’re going to use to automate,: says Christina Pappas of the Keyes Company. “Understand that there are many platforms out there, but that’s because there are a lot of different personalities and ways people use them. Tech is a tool, but the best things we have are our emotions, our communication and our rapport with our customers. Don’t let tech replace that.”
