That’s Who We R, NAR’s national advertising campaign, helps consumers understand that REALTORS® are real estate experts in their local communities who go above and beyond based on their expertise and under the guidance of NAR’s Code of Ethics. The 2022 That’s Who We R campaign works as hard you do to demonstrate the REALTOR® difference.
The core message for 2022 is “the Difference is Real”, demonstrating REALTORS® working at a higher standard than non-member agents. With a fully-integrated media mix of TV, radio, steaming video, digital audio, social, and search, the ads highlight how consumers benefit from REALTOR® expertise and ethics.NAR members are encouraged to leverage NAR’s ad campaign by tapping into its resources and sharing out who you are and the value you bring to consumers.
Download advertising and social media assets. Examples of usage and brand guidelines can also be found.